DAYTON, Ohio, (January 28, 2025) – United Wheels (UW), the parent company of Huffy, Niner, Batch and Buzz Bicycles, recently announced the promotion of Tim Seay as the company’s new Director, Product Management – eBikes. With 15 years of tenure, Seay has been an integral part of the team, demonstrating exceptional leadership, vision, and a deep understanding of the ebike market.

In this new role, Seay will lead our efforts in driving innovation, refining our product strategy, and delivering outstanding ebike solutions that meet the evolving needs of our customers. His expertise and commitment to excellence will be instrumental as the company continues to expand their impact in this rapidly growing segment.  Seay will work closely with product development, product design, and marketing teams support the company’s mission to provide high-quality electric bicycles in a sustainable and agile manner.

“We are proud to recognize the hard work Tim has put in throughout the years at Huffy and United Wheels,” said Bruno Maier, President and CEO of United Wheels. “His work on Huffy, Buzz and multiple private label ebikes has put United Wheels in a great position to grow our E-bike business globally.”

Seay joined the company in 2009 as a Product Manager and was promoted to Senior Product manager in 2012.  His work has taken him across multiple wheeled goods categories, including kids’ mountain bikes and adult cruiser bikes before his most recent concentration on ebikes starting in 2020.

Media Contact:

Chris King, VP of Marketing for United Wheels

cking@unitedwheels.com