UNITED WHEELS PROMOTES MARK LAIPPLE TO GENERAL MANAGER – U.S
DAYTON, Ohio, (January 28, 2025) – United Wheels (UW), the parent company of Huffy, Niner, Batch and Buzz Bicycles, recently announced the promotion of Mark Laipple to the position of General Manager of the United States market. Starting with Huffy almost 30 years ago, Laipple has held multiple positions within the company and has shown a true and honest passion for the wheeled goods industry.
In his new role, Laipple will be responsible for all sales staff, budgets, and profitability of the U.S. business. This includes the company’s sales and distribution channel, product compliance, and teaming with Finance, Operations, Product Development, Marketing and Licensing as it relates to our business for all brands under United Wheels.
“I cannot speak highly enough of Mark and the impact he has had on the business during his time with us,” said Bruno Maier, President and CEO of United Wheels. “His efforts within the domestic sales market have contributed greatly to the growth and success we’ve seen in the U.S., and I look forward to his continued impact on our business as we inspire wheeled adventures for all riders.”
Starting his career as Account Manager in 1997, Laipple steadily advanced through key leadership roles, including National Sales Manager, Director of Sales, Senior Director of Product Development, and Vice President of Domestic Sales. Over the years, Laipple played a pivotal role in driving the company’s success in the United States, culminating in an impressive achievement of nearly 50% market share for Huffy in the Mass Market during Q4 2023.
Media Contact:
Chris King, VP of Marketing for United Wheels