United Wheels Names Bruno Maier as New CEO

United Wheels CEO Bruno Baier

DAYTON, Ohio, (December 3, 2024) – United Wheels (UW), the parent company of bicycle brands Huffy, Niner, Batch, and Buzz Bicycles, today announced that Bruno Maier has been appointed President and Chief Executive Officer (CEO) of United Wheels and the Huffy Corporation with immediate effect. In this role, Maier will lead efforts to drive the company’s mission and vision, while delivering growth and sustainable value.